YP Real Yellow Pages Advertising and Marketing reach more customers
Spend more time selling and leave the rest to us.
We can be your complete marketing and advertising solution.
Let's find a marketing solution that fits your needs.
Promote Your Business and Reach More Potential Customers
Keep your business moving forward by extending your reach and growing your customer base. Our print directory solutions help you reach more potential consumers and promote your business.
Key Benefits
Extend Your Marketing Reach
AT&T distributes about 150 million directories in the U.S. each year and publishes over 1,200 directory titles in 22 states. This means your business listing and advertising will be seen by a huge pool of potential consumers. Additionally, your advertising reach is further extended when new businesses and residents establish telephone service in your market location.
Connect With Ready-to-Buy Customers
Studies show 78% of YP Real Yellow Pages users make a purchase or intend to make a purchase,* so your business listing will be exposed to many ready-to-buy customers.* Plus, YP Real Yellow Pages users spend an average of 25% more than the average consumer and in some cases even higher* to increase your ROI.
*Burke 2009-2010 Local Media Tracking Study.
Build Brand Awareness
Build your brand awareness and enhance your marketing program with the YP Real Yellow Pages. Print directories are the most trusted, most accurate, and first source for consumers for local business information.*
*Burke 2009-2010 Local Media Tracking Study.
Track Your Results
Your marketing dollars are valuable, so just as important as having a well-placed and well-designed ad is making sure it gets results. Studies show 60% of advertisers in the YP Real Yellow Pages saw an increase in calls in 2010 over 2009.* Many of the directory ads include a tracking number to help you track the calls generated and determine if your ads help your business's bottom line.
*CRM Associates, 2011
Options Galore
There are many YP Real Yellow Pages advertising solutions you can choose from to best fit your business needs. Available ad types are: Banners & Logos, Bottom-Edge Printing, Covers, Coupons, Display Advertising, Dynamic Space, Editorial Guides, Gatefold Advertising, Leader & Trailer Ads, Listing & In-Column, Repeating Corner Marks, Restaurants, Spine Ads, Spotlight & Billboard, Tabs, Tip-ons, Trademark Ads
How This Product Works
Step 1
Work with an AT&T Ad Solutions advisor to determine what options best fit your business needs.
Step 2
Your AT&T Ad Solutions advisor will help you customize your ad with the business information, images, colors, and more that you want displayed.
Step 3
The YP Real Yellow Pages are printed and distributed with your ad inside. AT&T distributes about 150 million directories in the U.S. each year and publishes over 1,200 directory titles in 22 states.
Tracking Your Ad Performance
We want to make sure you have the insights you need to understand how your ad solution is working for you. Through our Online Account Services, you can manage your account in one easy-to-use location. You can review details of your purchased advertising, track your performance, get detailed data on the number of calls, emails, and form fills delivered by your ad campaign.
Speak with an Advisor
Have a chat with our marketing advisors and start growing your business right away.
Or when you're ready to talk:
Call us: 1-800-573-0059
We're open 8AM-9PM EST