We know you have other things to focus your time on
Let us guide you toward some solutions that might help you in your business.
Small Business Advertising & Marketing Articles
Why Mobile?
Mobile technology is having a dramatic impact on companies of all sizes, and its effects are going to accelerate over the next five years. It has the potential to improve productivity and operational efficiency, while cutting costs and increasing customer satisfaction. With that kind of value-add, companies that fail to "mobilize" their businesses may find themselves at a competitive disadvantage. Some observers feel...
Can a Business be Intelligent?
The term Business Intelligence (BI) doesn't actually refer to a business itself. It's a term used to define a certain kind of software, designed for gathering, storing and analyzing information ways that will let a company make better business decisions. Business Intelligence is supported by the same concepts that used to be called "Data Warehousing," which sought to bring together lots of...
By: Michelle Keegan, Constant Contact Email Marketing Diva
Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.
"54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and...
By: Aarti Shah
It's no secrete that keeping old customers is a more cost-efficient marketing strategy than trying to recruit new business. Though earning customer loyalty is one area that small business owners might have an edge over major retailers - the trick is retaining customers without sacrificing the bottom line with endless promotions and discounts.
There are ways to entice repeat business without slashing prices, says Paul Lemberg, CEO and chief...
Introduction
An increasing number of companies are turning to email as an alternative to traditional direct mail marketing, recognizing the power of this medium as a low-cost, high-value communication channel. This trend is a natural outcome of the proliferation of email itself. Ten years ago few people had email addresses; today, few do not. Most people have integrated email into their personal and professional lives. Studies show that many people check...
Rapidly evolving mobile technologies and services help you take your business with you wherever you go. It's time to get a move on.
It's called the mobile Internet, and it's changing the way all companies conduct business. Indeed, the emergence of untethered Internet access is particularly helpful to managers at small to medium-size businesses. The convergence of wireless networks and business applications is leading to greater workforce...
The rapid spread of mobile technology is one of the most significant technological developments of the past ten years. It's a trend that's likely to continue, too, and we can expect to see more and more "mobilization" of work activities as people spend more time away from the office. It's changing the way people work.
In the beginning, mobility was a matter of extending email and the Web to mobile devices, typically with laptop computers....
Posted by Naomi Grossman Monday, Aug 11, 2008, 11:29 AM ET
A new survey demonstrates the conflicting feelings consumers have for mobile marketing: A lot of them say they don't like it. But when they get ads on their cellphones, many of them respond. What does this mean for smaller businesses? It means they need to get ready to go mobile with their marketing.
The New York Times...
Using Yellow Pages to Broaden Your Web Site's Market
Successful Web sites often rely on a number of lead-generation tools to draw traffic. To truly reach all markets, experts recommend casting a wide net. This can be done through investing in various online resources, one of the fastest growing and proven being Internet Yellow Pages (IYP).
IYP offers advertisers dozens of localized search sites, as well as a national site,...
By: Mario Armstrong, Small business technology expert and tech talk show host
There's no doubt about it - small businesses are beginning to utilize social media tools and tactics with more frequency than ever before. A recent study by eMarketer reports that 260,000 small businesses across the US and Canada are employing social media tactics. 51% of small businesses are using social media...
Pages
Speak with an Advisor
Have a chat with our marketing advisors and start growing your business right away.
Or when you're ready to talk:
Call us: 1-800-573-0059
We're open 8AM-9PM EST